I am in Tokyo at the moment (that's why I haven't been writing on my blog so much since the work rhythm in Japan tends to be a little overwhelming), and I was obviously curious to find out what the best Japanese beauty brands were, because when the Japanese do something, they do it well. From the brands I tried, Three definitely stands out and will be part of my beauty/makeup regular products for sure.
As you know, I am into natural products that are also chic. Three is one of these brands, it keeps a high standard while being on the natural side of this industry, using as many organic products as possible. The one thing I love about their skincare products is the smell from the essential oils and the botanical ingredients : everything smells like a very comforting rosemary scent. I was also happy to read most of their ingredients come from Japan, it makes the brand more appealing to my eyes and a must try.
The brand has 4 different kind of products : balancing, conditioning, concentrate and AC. They have different purposes ; helping the natural moisture and oil balance of the skin, night care, anti-aging and a body line focusing on massaging benefits. I mostly tried the balancing items since it's the section that was recommended to me at first and where they have a wider variety of products. I experienced some changes in my skin while being in Japan ; more sensitive, getting red easily, and dry. Probably mostly because of the daily routine differences, diet changes, and maybe the very hot and humid weather has some influence too, but I have to say after using Three almost every night, my skin felt less sensitive and less dry.
When I asked wha the best seller item was, they showed me the Balancing Cleansing Oil. I already explained how cleansing your face with oil feels more gentle and with the help of the essential oils, it helps soothing a sensitive skin. In addition, like all the skincare products I tested from Three, the herbs smell, especially the rosemary one, sets you in a calm and cocooning mood.
I only use lotion after deep cleansing with a milk to try to stay simple. This Balancing Lotion, that you apply pressing with a cotton on the entire face, moisture the skin and makes the skin glow and healthy.
It may be personal but I tend to use oil only with a light makeup or bare skin, and milk and lotion after a shoot or night out with heavy makeup. I like having different rituals depending on the situation - and more products to try. This Balancing Cleansing Milk removes all makeup and dead cells while staying really soft on the skin.
I also love their makeup section, and was especially seduced by their eye gloss, which color your eyes with a nice subtle dewy texture while protecting your eyelids from drying as they still use their essential oils. I love also their epic mini dash and all their pop colors that you can use as a lip gloss or... A blush. If there is one thing I noticed from the difference in how Japanese women do their everyday make up is that they go very high on the cheek with rosy blush tints. I'd be careful not to over do it, but it does give them a cute (kawaii), fresh and young look. Something to subtly get inspiration from them.
The Whisper Gloss for Eyes is my favorite item from the whole brand. I bought the brown and purple one, and I love how the colors are intense but because of the texture it doesn't look too strong. It soothes easily and keep the eyelid hydrated while you wear makeup.
Epic Mini Dash. Look at all the fresh colors they have. I didn't buy these items because I don't wear blush often, but tested it at the store and got a chance to use it at a job on both lips and cheeks. I may go back to the store and buy one rosy tint because it does give a young cute look.
Now you guessed Three is a new favorite for me, and I will test more stuff from them in the future for sure, like their masks and body care. I also love their minimal packaging that focuses on the essential, and the quality of their products is undeniable.